An information portal for expats living in Saudi Arabia, built from scratch with an SEO-first architecture. Six months from first commit to 164K impressions, 614 clicks and an average Google position of 7.2.
Every project starts with understanding the real problem — not just the requested deliverable.
From the first WhatsApp message to a live, indexed, ranking website.
Analysed expat search behaviour in Saudi Arabia. Identified 40+ target keywords across iqama, labour law, EOSB, exit visa and salary categories.
Built the full site architecture — URL structure, category hierarchy, navigation and template system optimised for SEO from the ground up.
Wrote 20+ SEO-optimised articles targeting the highest-volume search queries. Each article structured with proper H1/H2/H3, schema and internal links.
Submitted sitemap to Google. Implemented schema markup for all content types. Compressed images. Verified Core Web Vitals. Fixed crawl errors.
Added 15+ more articles targeting long-tail keywords. Improved internal linking. Added FAQ sections eligible for rich results.
Monitored Search Console weekly. Refined underperforming pages. Identified breakout queries and created supporting content. Hit 164K impressions.
Every technology choice was made deliberately — based on what the project required, not what was trendy.
In 6 months — entirely organic, zero paid ads
Free traffic from Google Search
Top 10 average across all ranking queries
Queries where the site appears in Google
Core Web Vitals green on all pages
100% organic growth from SEO alone
Every project produces insights we carry into the next one — making each project better than the last.
Implementing FAQ and Article schema in week 1 meant pages were eligible for rich results the moment Google indexed them — accelerating click-through rates from early on.
Organising content into clear topic clusters — iqama, labour law, EOSB, exit visa — helped Google understand the site's authority across expat topics, not just for individual queries.
Deliberately linking related articles from day one accelerated how quickly Google discovered and indexed new pages — reducing the typical 3–6 month new-site indexing lag.
The primary audience searches on mobile phones. Optimising for mobile load speed from the start produced better Core Web Vitals and higher rankings than desktop-first approaches.
We applied the same SEO architecture principles to your business. Zero paid ads required — just well-built, well-optimised content that Google wants to rank.
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